four-dots projects
Jul 15|Yeti

Reaching the Mainstream Sports Audience with YETI

In 2017, YETI wanted to work with a partner who could create authentic moments and tell stories in a very “YETI way.”


Backbone and YETI chose to connect the YETI DNA with Bleacher Report’s social community. Like YETI, B/R is focused on engaging fans through incredible stories with a human element. YETI and B/R achieved this goal by following NFL stars on their days off, highlighting their outdoor pursuits off the football field.

By combining B/R’s storytelling and connection to sports with YETI’s product and brand attributes, we engaged with the B/R audience and broadened YETI’s reach beyond the sportsman-focused target.

Eagles WR Torrey Smith Finds Peace Fishing with Friends

Eagles WR Torrey Smith is gearing up for Super Bowl LII, but he likes to spend his downtime on the water fishingFrom B/R x YETI

Posted by Bleacher Report on Tuesday, January 30, 2018

Nothing is guaranteed in the NFL, according to 49ers LB Dekoda Watson — just like with fly-fishing.

Nothing is guaranteed in the NFL, according to 49ers LB Dekoda Watson — just like with fly-fishing.From B/R X YETI

Posted by Bleacher Report on Thursday, February 8, 2018

Brett Hundley Video Views / Engagements
11 million / 149,000
Torrey Smith Video Views / Engagements
5.3 million / 71,000
Dekoda Watson Video Views / Engagements
4.6 million / 82,500
Total Video Views / Engagements
22.8 million / 315,000
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Inspiring Adventure with Influencer Marketing

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