four-dots projects
four-dots projects
Jul 15|Chaco

Chaco’s Unlikely Content Partnership to Reach New Audiences

In 2017, Chaco partnered with Backbone Media to reach beyond their core consumer and speak to a more urban consumer.

GET THE DETAILS

Since Chacos are less well known in urban areas, Backbone Media partnered with Refinery29 to create an authentic connection to this new audience. Refinery29 created a shoppable custom content piece that drove traffic to Chaco’s site and lead to product conversions.

74,000 page views
6:1 ROAS on Social Media
89,000 video views
The Results

74K page views

6:1 ROAS on social

89K video views

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Launching an “Illegal” Product with New Belgium

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