Chaco’s Unlikely Content Partnership to Reach New Audiences
In 2017, Chaco partnered with Backbone Media to reach beyond their core consumer and speak to a more urban consumer.
Since Chacos are less well known in urban areas, Backbone Media partnered with Refinery29 to create an authentic connection to this new audience. Refinery29 created a shoppable custom content piece that drove traffic to Chaco’s site and lead to product conversions.
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