four-dots projects
four-dots projects
Jul 15|Chaco

Chaco’s Unlikely Content Partnership to Reach New Audiences

In 2017, Chaco partnered with Backbone Media to reach beyond their core consumer and speak to a more urban consumer.


Since Chacos are less well known in urban areas, Backbone Media partnered with Refinery29 to create an authentic connection to this new audience. Refinery29 created a shoppable custom content piece that drove traffic to Chaco’s site and lead to product conversions.

74,000 page views
6:1 ROAS on Social Media
89,000 video views
The Results

74K page views

6:1 ROAS on social

89K video views

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