YETI Deploys Influencer Networks for Hopper Launch
Through our network of creative partners, influencers and brand partners, Backbone delivers objectivity, authenticity and data-driven strategy on social channels.
Backbone partnered with Inkwell Network to launch a YETI influencer campaign around YETI’s Hopper soft cooler. Throughout the campaign, over 230 original pieces of content were created, reaching over 11.5 million active lifestyle users.
For the launch of their new Hopper soft cooler, YETI sought to reach a younger, more female, water-centric audience.
To reach these audiences, Backbone partnered with Inkwell’s network of influencers and content creators.
The influencer campaign launched in coordination with embargoed product coverage on earned media channels.