four-dots projects
four-dots projects
Mar 15|Yeti

YETI Deploys Influencer Networks for Hopper Launch

Through our network of creative partners, influencers and brand partners, Backbone delivers objectivity, authenticity and data-driven strategy on social channels.

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Backbone partnered with Inkwell Network to launch a YETI influencer campaign around YETI’s Hopper soft cooler. Throughout the campaign, over 230 original pieces of content were created, reaching over 11.5 million active lifestyle users.

Original Content Created
230 posts & videos
Overall Campaign Reach
11.5 million users
Social Media Engagement
350,000 social media engagements
Total Video Reach
1.25 million video views
The Challenge

For the launch of their new Hopper soft cooler, YETI sought to reach a younger, more female, water-centric audience.

The Solution

To reach these audiences, Backbone partnered with Inkwell’s network of influencers and content creators.

The influencer campaign launched in coordination with embargoed product coverage on earned media channels.

up next
Instagram Stories Drive YETI's Holiday Season

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We look forward to learning more. A Backbone team member will follow up with you directly.