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YETI Deploys Influencer Networks for Hopper Launch
Through our network of creative partners, influencers and brand partners, Backbone delivers objectivity, authenticity and data-driven strategy on social channels.
GET THE DETAILS
Backbone partnered with Inkwell Network to launch a YETI influencer campaign around YETI’s Hopper soft cooler. Throughout the campaign, over 230 original pieces of content were created, reaching over 11.5 million active lifestyle users.
Original Content Created
230 posts & videos
Overall Campaign Reach
11.5 million users
Social Media Engagement
350,000 social media engagements
Total Video Reach
1.25 million video views
The Challenge
For the launch of their new Hopper soft cooler, YETI sought to reach a younger, more female, water-centric audience.
The Solution
To reach these audiences, Backbone partnered with Inkwell’s network of influencers and content creators.
The influencer campaign launched in coordination with embargoed product coverage on earned media channels.