Keep your wits about you.

Backbone's Mike McCormack and his big dog Boo give the skinny on Breck (even though he just moved to Carbondale yesterday).

We're still in 'soft launch' mode, but check out our new website - we're pretty excited about it! Gold star if you can guess which is the lie on John DiCuollo's page.

Check out the ridiculously awesome photos from Red Bull illume posted on The Adventure Life.

MTB bad-ass @rossschnell just rolled into the office. Sounds like he's going to put the hurt on @len_zanni on one of our local rides. [more…]

Verteblog post: Meet Our Newest Hire-The Swede http://bit.ly/915mv0 [more…]

News release: Necky Kayaks Unveils New Vector 13 Sit-On-Top Kayak http://bit.ly/8XGOzL [more…]

News release: Flylow Appoints Backbone Media to Handle Social Media http://bit.ly/cvV8vQ [more…]

Necky Kayaks, a leader in the design and development of performance kayaks, today introduced the new Vector 13. Necky’s first sit-on-top kayak in nearly a decade, the Vector blends all the comfort and stability synonymous with sit-on-top kayaks with the great efficiency and performance of a touring kayak. Central to the Vector 13’s performance is a unique touring style seat designed to deliver...

Denver, CO Flylow, manufacturer of freeride apparel and ambassador for the soul of skiing, has hired Backbone Media to oversee social media strategy, monitoring, and content generation. Starting today, Backbone will aid in communication efforts across Facebook, Twitter, the Winter Life Blog, and YouTube. We are psyched to work with Backbone because they are equally effective launching strategic...

In any good James Bond movie, everyone has the perfect alias. Goldfinger, Le Chiffre, Largo, Mr. Big. They have swaggers, and expensive shoes, greased hair and a quiver of weapons. They squint their eyes, travel with an entourage, and drive fancy cars. Well folks, we have our own new mysterious character, Niklas Brosnan, aka. The [more…]

There is commentary in the media that points to an acceleration of business and life in general. Crowd-sourced sharing of content and ideas manifested in socially driven community based applications…oh, goodness, is that comprehensible, let alone true? While there is plenty of evidence that points to this general ‘hastening’ of business; we find that a blend of [more…]