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who is backbone


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who is backbone


PR

MEDIA

SOCIAL

CONTENT


WE REPRESENT THE WORLD'S BEST ACTIVE LIFESTYLE BRANDS, DESTINATIONS AND PERSONALITIES.

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Our Services


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Our Services


PUBLIC RELATIONS

By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.

  • STRATEGY

  • EDITORIAL COVERAGE

  • PRESS RELEASES

  • BRANDED CONTENT

  • PRODUCT PLACEMENT

  • INFLUENCER SEEDING

  • BLOGGER OUTREACH

  • SPOKESPERSON/ TALENT MANAGEMENT

  • EVENT MANAGEMENT

  • TRADESHOWS

  • CRISIS MANAGEMENT

  • MEASUREMENT

 

MEDIA

Backbone buys millions in media annually for clients. We are experts at scaling a brand's message to engage targeted markets across all mediums.

 

  • BUYING

  • STRATEGY AND PLANNING

  • NEGOTIATIONS

  • REPORTING AND ANALYTICS

  • OPTIMIZATION

  • MARKET RESEARCH

 

SOCIAL

With experience in PR and Media, Backbone helps brands navigate the social media space, creating a place for discovery and community with their consumers.

 

  • STRATEGY

  • CAMPAIGN

  • MEASUREMENT

  • RESEARCH

  • AUDIT

CONTENT

Backbone creates content strategies to share compelling brand stories with targeted audiences. We rely on an extensive network of active lifestyle writers, videographers, photographers and influencers to produce and promote content. Through both earned and paid distribution, we add scale.

  • STRATEGY

  • DEVELOPMENT

  • PLANNING

  • PARTNERSHIPS

  • DISTRIBUTION

  • EDITING

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Our Mission


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Our Mission


BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS.

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Our Values


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Our Values


AUTHENTICITY

Backbone partners with brands and people we respect and trust. We are the user group and we speak the language. 

 

ADVOCACY

Backbone is founded in the outdoors. We advocate for the protection of our environment for future generations. 

GROWTH

Through creativity and innovation, Backbone will evolve and elevate the level of services and values we deliver. We believe growth fuels opportunities for our employees and our partners.

WELL-BEING

Backbone believes in a healthy, active workplace and puts a premium on the mythic work-life balance.

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Our Clients


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Our Clients



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Our Culture


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Our Culture


WE ARE HONORED TO BE RECOGNIZED AS ONE OF OUTSIDE MAGAZINE'S 

"BEST PLACES TO WORK"

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Our Home


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Our Home