pic with logo test3.jpg
BB website transitions_our services.jpg
Our clients_v2.jpg
BB website transitions_our mission.jpg
BB website transitions_our culture.jpg
BB website transitions_our home.jpg
pic with logo test3.jpg

who is backbone


SCROLL DOWN

who is backbone


PR

MEDIA

SOCIAL

CONTENT


WE REPRESENT THE WORLD'S BEST ACTIVE LIFESTYLE BRANDS, DESTINATIONS AND PERSONALITIES.

BB website transitions_our services.jpg

Our Services


SCROLL DOWN

Our Services


PUBLIC RELATIONS

By leveraging our relationships with a vast network of editors, publishers, writers, and producers, Backbone generates frequent and significant media coverage for our clients. The buzz we generate for brands is proven to drive sales.

  • STRATEGY

  • EDITORIAL COVERAGE

  • PRESS RELEASES

  • BRANDED CONTENT

  • PRODUCT PLACEMENT

  • INFLUENCER SEEDING

  • BLOGGER OUTREACH

  • SPOKESPERSON/ TALENT MANAGEMENT

  • EVENT MANAGEMENT

  • TRADESHOWS

  • CRISIS MANAGEMENT

  • MEASUREMENT

 

MEDIA

Backbone buys millions in media annually for clients. We are experts at scaling a brand's message to engage targeted markets across all mediums.

 

  • BUYING

  • STRATEGY AND PLANNING

  • NEGOTIATIONS

  • REPORTING AND ANALYTICS

  • OPTIMIZATION

  • MARKET RESEARCH

 

SOCIAL

With experience in PR and Media, Backbone helps brands navigate the social media space, creating a place for discovery and community with their consumers.

 

  • STRATEGY

  • CAMPAIGN

  • MEASUREMENT

  • RESEARCH

  • AUDIT

CONTENT

Backbone creates content strategies to share compelling brand stories with targeted audiences. We rely on an extensive network of active lifestyle writers, videographers, photographers and influencers to produce and promote content. Through both earned and paid distribution, we add scale.

  • STRATEGY

  • DEVELOPMENT

  • PLANNING

  • PARTNERSHIPS

  • DISTRIBUTION

  • EDITING

Our clients_v2.jpg

Our Clients


SCROLL DOWN

Our Clients



BB website transitions_our mission.jpg

Our Mission


SCROLL DOWN

Our Mission


BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS.

BB website transitions_our culture.jpg

Our Culture


SCROLL DOWN

Our Culture


WE ARE HONORED TO BE RECOGNIZED AS ONE OF OUTSIDE MAGAZINE'S 

"BEST PLACES TO WORK"

BB website transitions_our home.jpg

Our Home


SCROLL DOWN

Our Home