BACKBONE MEDIA
The nation's leading active lifestyle agency.
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PUBLIC RELATIONS
We know the power of a good story.
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MEDIA PLANNING & BUYING
Maximizing spend, amplifying impact, creating scale.
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AFFILIATE MARKETING
Editorial that powers e-commerce.
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YETI
CONTENT PARTNERSHIP
Backbone stoked YETI's core audience and reached new consumers through a content partnership with Bon Appétit and Brad Leone.
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PEARL iZUMi
VIRTUAL PRODUCT SHOWCASE
COVID-19 has made it challenging for brands to engage with media. In lieu of an in-person event, Backbone hosted a virtual product showcase for PEARL iZUMi.
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Toad&Co
FULL-FUNNEL PAID SOCIAL
In Spring 2020, we took a fresh look at Toad&Co's purchase funnel organization in order to maximize consumer experience and achieve long-term sales results.
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SITKA × Facebook
DYNAMIC AD CAMPAIGNS WITH SITKA
The advanced hunting gear brand reached hunters using dynamic ads for a broad audience, which resulted in a 5X return on ad spend from direct online sales.
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Eddie Bauer
EDDIE BAUER INSPIRED ADVENTURE WITH INFLUENCER MARKETING
In 2016, Eddie Bauer sought to inspire their networks to explore and adventure while introducing Eddie Bauer as the outfitter of choice.
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all projects
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