COVID-19 has made it challenging for brands to engage with media. In lieu of an in-person event, Backbone hosted a virtual product showcase for PEARL iZUMi.
In Spring 2020, we took a fresh look at Toad&Co's purchase funnel organization in order to maximize consumer experience and achieve long-term sales results.
The advanced hunting gear brand reached hunters using dynamic ads for a broad audience, which resulted in a 5X return on ad spend from direct online sales.