BACKBONE MEDIA

The nation's leading active lifestyle agency.

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PUBLIC RELATIONS

We know the power of a good story.

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MEDIA PLANNING & BUYING

Maximizing spend, amplifying impact, creating scale.

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DIGITAL MEDIA

Data-driven performance.

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AFFILIATE MARKETING

Editorial that powers e-commerce.

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Toa&Co

FULL-FUNNEL PAID SOCIAL

In Spring 2020, we took a fresh look at Toad&Co's purchase funnel organization in order to maximize consumer experience and achieve long-term sales results.

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PEARL iZUMi

VIRTUAL PRODUCT SHOWCASE

COVID-19 has made it challenging for brands to engage with media. In lieu of an in-person event, Backbone hosted a virtual product showcase for PEARL iZUMi.

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YETI

CONTENT PARTNERSHIP

Backbone stoked YETI's core audience and reached new consumers through a content partnership with Bon Appétit and Brad Leone.

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SITKA × Facebook

DYNAMIC AD CAMPAIGNS WITH SITKA

The advanced hunting gear brand reached hunters using dynamic ads for a broad audience, which resulted in a 5X return on ad spend from direct online sales.

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Eddie Bauer

EDDIE BAUER INSPIRED ADVENTURE WITH INFLUENCER MARKETING

In 2016, Eddie Bauer sought to inspire their networks to explore and adventure while introducing Eddie Bauer as the outfitter of choice.

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all projects

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We've been recognized as one of Outside Magazine's "Best Places to Work" for five years running. Want to join our team?

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