YETI Unveils New Rambler® 24 oz Mug and new Color Collections
Introducing the Rambler® 24oz Mug, Reef Blue, Sand, and Canyon Red
Austin, Texas (February 28, 2019) — YETI® Holdings, Inc. (“YETI” or the “Company”) (NYSE: YETI), a leading premium outdoor brand, announces a new addition to its tried-and-true stainless steel Rambler® Drinkware line—the Rambler 24oz Mug. In addition, the company also reveals three new color collections, Reef Blue, Sand, and Canyon Red.
“We are committed to expanding our product lines while continuing to lead with innovation, durability, and creativity,” says YETI CEO, Matt Reintjes. “From having a cold one with friends, to remote adventures, we aim to elevate experiences in the wild.”
Designed with cold beer in mind, the Rambler 24oz Mug is for those who have superior taste, and require an unbreakable vessel for every occasion. Featuring elements that YETI fans have come to know and love, the dishwasher safe Rambler 24oz Mug is constructed with traditional Rambler 18/8 kitchen-grade stainless steel, double-wall vacuum insulation, and the brand’s ultra-strong QuadgripTM Handle built for celebratory cheers.
The Rambler 24oz Mug will be available for $29.99 on yeti.com and at official YETI retail partners this Spring in four color options: Stainless, Black, Seafoam and Navy.
The introduction of Reef Blue, Sand, and Canyon Red continue YETI’s tribute to outdoor pursuits with color inspired by true events.
Inspired by the vibrant, tropical waters surrounding the Florida Keys—serving as the gateway to everything from sailfish to grouper—YETI’s new Reef Blue color is symbolic of year-round opportunities that anglers, divers, and recreationalists alike find in the shallow waters.
The new Sand color collection is influenced by the bedrock color of remote adventures, ranging from overlanding through the dunes of Baja, scouting the next best spot for roosterfish, or paddling out when the swell is pumping.
To find Canyon Red, YETI went west, to the rugged, high-elevation terrain of sculpted sandstone. These grand mesas and spire summits of the American Southwest hide in plain sight a wilderness that has for centuries been sacred land and has more recently cultivated a climbing community. The Canyon Red collection is inspired by this natural phenomenon and those who set out to explore it.
YETI products available in Reef Blue include: Camino™ Carryall 35, Roadie® 20, Tundra® 35, Tundra 45, Tundra Haul™, Rambler 10oz Wine Tumbler, Rambler 20oz Tumbler, Rambler 30oz Tumbler, Rambler 14oz Mug, Rambler 18oz Bottle, and Rambler 36oz Bottle.
YETI products available in Sand include: Camino Carryall 35, Rambler 10oz Wine Tumbler, Rambler Lowball, Rambler 16oz Stackable Pint, Rambler 20oz Tumbler, Rambler 30oz Tumbler, Rambler 26oz Bottle, and Rambler 36oz Bottle
YETI products available in Canyon Red include: Rambler 10oz Wine Tumbler, Rambler Colster, Rambler 20oz Tumbler, Rambler 30oz Tumbler, and Rambler 36oz Bottle
For more information regarding YETI’s new Spring 2019 products, please visit yeti.com.
About YETI Holdings, Inc.
YETI is a designer, marketer, retailer, and distributor of a variety of innovative, branded, premium products to a wide-ranging customer base. Our brand promise is to ensure each YETI product delivers exceptional performance and durability in any environment, whether in the remote wilderness, at the beach, or anywhere else life takes you. We bring our products to market through a diverse and powerful omni-channel strategy, comprised of our select group of national and independent retail partners and our DTC channel. By consistently delivering high-performing products, we have built a following of engaged brand loyalists throughout the United States, Canada, Australia, and elsewhere, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. Our relationship with customers continues to thrive and deepen as a result of our innovative new product introductions, expansion and enhancement of existing product families, and multifaceted branding activities.