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Aug 22|Backbone Media

Backbone adds SEO services

Backbone adds SEO services to enable deeper integration across the media landscape

Photo of Leah Fielding, Associate Director, SEO
Leah Fielding, Associate Director, SEO

(CARBONDALE, Colo. August 22, 2022) – Backbone Media, the country’s leading active lifestyle media agency, has brought on Leah Fielding as Associate Director, SEO, as the company continues to add to its suite of digital marketing offerings. Backbone’s expansion into SEO comes as it has a growing number of clients partnering for digital media and affiliate marketing, as well its increasing portfolio of social media services.

Fielding, a search and content marketer with more than a dozen years of experience in SEO, content marketing, writing and editing, joins Backbone from Bluetent Marketing, where she worked as SEO Manager. She also previously worked at as Director of SEO/Content, where she ideated and produced their successful content marketing program. At Backbone, she will oversee the rollout of the agency’s SEO solutions, including, but not limited to, SEO audits, consultations, implementations and reports.

Alongside Fielding, Michael Perez joins the SEO team as Associate SEO Manager. Perez brings several years of traditional SEO agency experience to Backbone, with a focus on foundational and technical SEO.

“Bringing on Leah and adding SEO to our suite of digital media and marketing services complements what we’ve built over the last several years,” said Charlie Lozner, Vice President of Digital Media. “This allows us to better serve the increasing number of clients who look to us for expertise in the active lifestyle markets and want synergies across various teams. Leah and Michael improve our team of multifaceted marketing professionals who understand today’s landscape.”

Backbone SEO Clients


About Backbone Media

We are the country’s leading active lifestyle media agency. For 25 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list. For more about Backbone Media, visit

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