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Apr 29|Tough Mudder

Chipotle Powers Tough Mudder Nation

The restaurant brand joins roster of Tough Mudder partners that includes, Nexcare™, Soap & Glory, CELSIUS, Navy Federal Credit Union, MuscleTech, EVERY MAN JACK, Alanic, ViewSPORT and ACE™ Brand.



BROOKLYN, N.Y. – April 29, 2019 –Tough Mudder, the global fitness and active lifestyle brand, kicked off its 2019 event season with the recent Tough Mudder Los Angeles event. Over 8,000 participants tackled the obstacle course and were then treated to a revamped Tough Mudder Village Festival with more food, fun and games than ever.

As the official restaurant partner for North American Tough Mudder events, Chipotle is not only offering fresh food for participants, but also hosting an obstacle in the Mudder Village Festival, with discounts awarded as prizes. Together, Tough Mudder and Chipotle are also re-launching a Tough Mudder nutrition guide, promoting real food for real athletes.









Other activations at all 2019 North American Tough Mudder events include:

  • ACE™ and Nexcare™,  Official hosts of the “Event Prep Zone”, the brands offer support braces and bandages to help participants on event day and beyond.

  • CELSIUS – Returning as the official energy drink, CELSIUS will provide a warm up zone featuring fitness bikes and activities to help prepare participants for the event.

  • Soap & Glory and EVERY MAN JACK – As the official women’s and men’s care partners, respectively, the brands will provide new rinse stations complete with body wash and shampoo, allowing participants to rinse away the mud before taking part in all of the fun of the Village Festival.

  • Alanic and ViewSPORT – Tough Mudder’s official apparel partner, Alanic, has teamed up with ViewSPORT, the official apparel technology partner, to provide finishers and staff with functional t-shirts designed to live up to all the stresses of training and event day.

  • MuscleTech – The official protein powder of Tough Mudder, MuscleTech will offer recovery drinks at the finish line of all events.

  • Navy Federal Credit Union – Tough Mudder’s official military credit union partner will be hosting fun lawn games throughout events.

“Our team has worked closely with all our brand partners to develop on-site activations that are interactive, engaging and on-brand,” said Rich Abend, Senior Vice President of Global Partnerships at Tough Mudder, Inc. “With new partnerships launching in the coming weeks, we’re excited to continue to add value to both participants and brands at every event.”


About Tough Mudder, Inc.

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports and active lifestyle brand. With more than 3 million participants, the company hosts more than 130 non-competitive (Mini Mudder, Tough Mudder 5K and Tough Mudder Classic) and competitive (Tougher Mudder, Toughest Mudder and World’s Toughest Mudder) events annually in 10 countries including the United States, Canada, United Kingdom and Germany. The company’s content arm provides the more than millions of engaged online brand enthusiasts with fitness, nutrition and wellness

content delivered daily across social and digital platforms. Other NAM sponsorship partners include 3M’s Nexcare™ and ACE™ brands, CELSIUS, Soap & Glory, EveryManJack, Navy Federal Credit Union, Alanic, Chipotle, MuscleTech and Viewsport. UK and Germany partners include Lucozade Sport, Brewdog, Snickers Protein, Toyo Tyres, Black Tower Wine, Rawbite, and Strandgut. For more information visit

About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or

preservatives. Chipotle had approximately 2,500 restaurants as of March 31, 2019, in the United States, Canada, the United

Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. With more than 70,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. Steve Ells, founder and Executive Chairman, first opened Chipotle with a single restaurant in Denver, Colorado in 1993. For more information or to place an order online, visit

Calvin Bond

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