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Apr 26|Free Fly

Free Fly Apparel Hooks Backbone Media as Agency of Record

Charleston, S.C. – April 26, 2022 – Free Fly Apparel, the industry leader in outdoor performance apparel made from bamboo, has partnered with Backbone Media as its public relations and affiliate agency of record. Already well established in the fishing and outdoor space, Backbone will continue building brand awareness and momentum on a national level for the family-owned business.

“We’ve followed the growth of Free Fly for years and many of our team members are already evangelicals for the brand’s incredibly comfortable apparel,” said Ian Anderson, vice president of public relations at Backbone Media. “As an independent, family-owned business, Free Fly shares our core values and we immediately connected with their team. We can’t wait to help the brand build on its momentum and introduce them to a broader audience.

Founded in 2011, Free Fly Apparel was born from a desire to create simple and comfortable performance wear with minimal impact on the environment. Eleven years later, Free Fly Apparel has built a loyal following with its certified organic, responsibly sourced fabrics made from bamboo. Starting with a simple shirt, the product line has evolved to include numerous tops, bottoms, and accessories for men and women, but the core focus of comfort, simplicity and freedom remains the same.

“Backbone’s 25-years of experience and expertise in the outdoors makes them the ideal partner as we look ahead to what’s next,” said Tanner Sutton, co-founder of Free Fly Apparel. “We started this company because we couldn’t find comfortable, performance apparel, specifically for fishing. Ultimately, we want people to get outside and be comfortable doing what they love, which is something I know Backbone emulates in their work every day.”

For more information regarding Free Fly Apparel, please direct inquiries to Max Krapff at


About Free Fly Apparel
Based in Charleston, South Carolina, Free Fly Apparel is an adventurous outdoor apparel company specializing in the use of breathable, odor-resistant fabric blends made from bamboo to create comfortable, innovative performance wearables. Each product is a badge of adventure, fun, casual spirit, timelessness and innovation. For more information, visit

About Backbone Media
We are the country’s leading active lifestyle media agency. For 24 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list. For more about Backbone Media, visit

Max Krapff

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