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Oct 24|Free Fly

Free Fly Hires Industry Veteran to Lead Sales Team

Charleston, S.C. – October 24, 2022 – Free Fly Apparel, the industry leader in outdoor performance apparel made from bamboo, is excited to announce the hire of Justin Julian as the new sales director. In his newly appointed role, Julian will oversee Free Fly Apparel’s national wholesale business, manage the team of independent reps around the country, and lead the charge in helping the brand grow West by working directly with key national accounts.

“Free Fly’s wholesale business has made huge strides in recent years, and we’re excited about continuing this momentum with a proven leader in the outdoor industry,” said Tanner Sutton, co-founder of Free Fly Apparel. “Justin’s experience in building world-class sales teams and his customer-first approach make him the perfect fit for this role.”

Based in Bozeman, MT, Julian brings more than a decade of brand experience to the role. Previously, he spent seven years as the global sales and general manager at Salsa Cycles, and four years as the global sales manager at Sitka Gear. Julian has a strong ability to direct wholesale channels, nationally and internationally, as well as provide strategic brand positioning for well-known active lifestyle and outdoor brands.

“I’m ecstatic to join the Free Fly Apparel team. They’re in an amazing time in the brand’s life, and very eager and ready to double down on retailers and expand deeper into the West,” said Julian. “Anytime you can add contagious passion into a business it produces success. Free Fly’s culture and founders drew me in, and I am motivated by the opportunity of growth in front of us.”

To learn more about Free Fly Apparel, please visit




About Free Fly Apparel
Based in Charleston, South Carolina, Free Fly Apparel is an adventurous outdoor apparel company specializing in the use of breathable, odor-resistant fabric blends made from bamboo to create comfortable, innovative performance wearables. Each product is a badge of adventure, fun, casual spirit, timelessness and innovation. For more information, visit

Max Krapff

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