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Feb 28|Grundens

Grundéns Ambassador Joey Cifuentes Wins Second Bassmaster Elite Series Stop on Lake Seminole

February 27, 2023 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, is proud of Joey Cifuentes for winning his first Bassmaster Elite Series stop this weekend on Lake Seminole. Twenty fish with a total weight of 85 pounds 2 ounces during the stop propelled Cifuentes to his first blue trophy and a prize of $100,000. Fellow Grundéns Ambassador Shane LeHew finished ninth.

“Joey’s first Bassmaster Elite Series win is a huge moment for both the rookie angler and for Grundéns,” says Grundéns VP Marketing, Ash Williams. “His grit was on display on championship Sunday. He showed that he can fish through adversity and finish off a strong performance. Joey was the first Grundéns ambassador to win a Bassmaster Elite Series and the first to win a major bass tournament in the Deck Boss Sandal. He also wore the GORE-TEX Gambler Jacket during spurts of inclement weather. With another new Grundéns ambassador finishing in the top 10, Shane LeHew, the brand’s breadth and depth in the bass community was on full display.”

Cifuentes took over the lead on day 2 after a monster bag of 26 pounds 1 ounce, the tournament’s heaviest single-day bag, and never looked back. After losing a couple of big fish close to the boat on Sunday, he was able to do enough to hold off fellow Rookie Kyoyo Fujita and seasoned pro Tyler Rivet on the final day. Cifuentes was elated as he held his first blue trophy over his iconic cowboy hat.

Grundéns’ flagship tournament angling jacket, The Gambler Gore-Tex Jacket, is designed to perform on the biggest stages of professional bass fishing. This past weekend, Cifuentes put that on display. It is designed with the professional tournament angler’s needs first, optimizing waterproofness, comfort, and mobility and offering a targeted feature set for the bass boat angler.

The Deck-Boss Sandal is the result of a strong collaboration with SeaDek™ Marine Products to deliver an incredibly durable shock-absorbent sandal. Reduced fatigue and exceptional traction are two things all anglers have on their wish list, and the SeaDek™ footbed and non-marking natural gum rubber with razor siping outsoles deliver exactly that. Grundéns footwear has now supported four victorious angles in their respective pro bass tour wins, cementing the brand’s place in the bass space.

Learn more about the Grundéns Gambler Gore-Tex Jacket HERE.

Learn more about the Grundéns Deck-Boss Sandal HERE.


ABOUT GRUNDÉNS: It began nearly 100 years ago on the west coast of Sweden, in the small fishing village of Grundsund when Carl A. Grundén began producing waterproof oil skins to protect North Sea fishermen from the hostile weather that often accompanied their jobs. Today, some things have changed but Grundéns commitment to supplying and supporting commercial fishermen, sport fishing enthusiasts and bass anglers remains. The brand offers the most versatile lineup of fishing outerwear, sun protection, footwear, and accessories available. Guided by “We Are Fishing,” the brand operates globally from Poulsbo, Washington and Boras, Sweden. Learn more at Grundé


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