Klean Kanteen is Tickled PINK to Go Green for Earth Day
CHICO, Calif. (April 15, 2021) – Klean Kanteen is partnering with Victoria’s Secret PINK to create a limited-edition, custom Klean Kanteen Classic water bottle to celebrate Earth Day. This marks the beginning of a continued partnership between Klean Kanteen and PINK.
This collaboration comes at a time in which fashion and sustainability are increasingly converging. A whopping 62% of Generation Z prefers to buy from sustainable brands* and the sustainable fashion industry is expected to continue to grow at a rate of 9.1% through 2030**.
Klean Kanteen – a certified B Corporation, Climate Neutral Certified, and 1% For The Planet Member – partners with brands that strive to make a difference and is excited to join PINK on their journey to offer customers opportunities to reduce their environmental impact. Klean Kanteen has been a proud member of 1% For The Planet since 2008, and in celebration of Earth Day 2021, PINK is helping to support the environment with a $50,000 donation to 1% For The Planet. Additionally, Klean Kanteen and PINK are supporting positive mental health through spending time in the great outdoors. Share how you show love for yourself and our planet with #GetOutside with #KleanKanteenxPINK.
“We have taken the time to thoughtfully develop a business model that emulates our core values as a company, and a partnership with PINK is our latest endeavor to share our product solutions and sustainability practices with another industry,” said Jeff Cresswell, co-owner & CEO of Klean Kanteen. “Most importantly, we hope our custom PINK x Klean Kanteen water bottle acts as a catalyst for sustainable living amongst younger generation consumers.”
The brand is dedicated to creating high-quality products that reduce environmental impact and is starting with its Ultimate collection which is partially made from upcycled plastic bottles.
“We are committed to creating products that are good for our customers and better for the planet. It’s important for us to partner with brands that are on this journey too, like Klean Kanteen, to make our world a more sustainable place,” noted Amy Hauk, CEO of PINK.
The Klean Kanteen x PINK co-branded 27oz Classic stainless steel water bottle features Klean Kanteen’s chip resistant Klean Coat™ powder finish in the beloved PINK Pantone color. PINK customers shopping in-store and online are eligible to receive a complimentary Klean Kanteen Classic water bottle with a qualifying purchase, starting on April 15th while supplies last.
About Klean Kanteen
Founded in 2004, Klean Kanteen is a family and employee-owned leader in reusable stainless-steel drinkware and food containers, with distribution in over 40 countries. With a focus on environmental stewardship, Klean Kanteen is a certified B Corporation, meeting rigorous standards of social and environmental performance, accountability and transparency. In 2020, Klean Kanteen became Climate Neutral Certified after carefully measuring, reducing and offsetting its carbon footprint. Klean Kanteen has been a proud member of 1% For The Planet since 2008 and has donated over $3.3 million dollars to environmental organizations. From non-profit and strategic brand partnerships to grassroots events, Klean works closely with values-aligned companies and organizations to support efforts toward health, the reduction of single-use plastic, and environmental education and awareness. For more information on Klean Kanteen’s business for good, visit www.kleankanteen.com.
About VS PINK
PINK is a lifestyle brand that is focused on celebrating and supporting the power of community, fostering positive mental health among young adults and being kinder to the planet. Together with our customer, PINK honors diversity, equity and inclusion, self-confidence and individuality. Our products are made to feel good both inside and out and include loungewear, knit tops, bras, panties, activewear, accessories, beauty and more.