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Sep 09|Lolë

Lolë Teams Up with Backbone Media to Lead US Market Push

MONTREAL (Sept. 9, 2021) – Lolë, the Montreal-based active lifestyle brand has partnered with Backbone Media to run point on its public relations, affiliate and paid media efforts. As Lolë’s PR agency of record, Backbone will bolster the brand’s storytelling and drive awareness for Lolë’s four-season active apparel and its sustainable mission.

“At Lolë it’s more than just caring for ourselves. It’s about taking care of our community and our planet,” said Todd Steele, president & CEO of Lolë. “Through our partnership with Backbone Media, we hope to share our mission of creating a more sustainable future and inspiring people to feel good at every moment of the day.”

Lolë was created in 2002 when founder Evelyn Trempe spotted a gap in women’s technical outerwear. There was some selection of women’s travel and outerwear, but it was bland and lacked style. So, she set off to create an inspiring collection for women who want to get out there and live out loud every day. Today, Lolë is a global brand offering men’s and women’s clothing with a mission to inspire mindfulness.

“More than ever, conscious consumers are looking at how to move their bodies and spend time outside,” said Penn Newhard, president at Backbone Media. “Lolë was making sustainable athletic apparel long before it was fashionable and we’re excited to introduce the brand to more U.S. consumers.”

For more information regarding Lolë, please direct inquires to Mariel Fulton at

About Lolë

Lolë nurtures the body and mind with fun, modern, and beautifully designed active lifestyle wear that’s stylish enough to transition instantly from the studio to the street. Designed for active urban men and women, Lolë collections truly reflect a modern lifestyle, and turn consumption into investment by offering long-lasting, versatile clothing with real value. Lolë stands for Live Out Loud Every day. Born in Canada and still designed in Montreal, Quebec, Lolë clothing can be found at more than 1,500 retail outlets around the world, in Lolë Ateliers and online at

About Backbone Media

Backbone Media is the country’s leading active lifestyle media agency. For 24 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colo., Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.

Mariel Fulton

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