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Sep 28|Lolë

Lolë Welcomes New Vice President of Digital Omni-Commerce

MONTREAL (September 28, 2021) – Lolë, the fashion-forward active lifestyle brand, is pleased to announce the appointment of Rob French as the brand’s new vice president of digital omni-commerce.

“We’re thrilled to have Rob join the Lolë team,” said Todd Steele, President and CEO of Lolë. “He has sixteen years of industry-leading expertise building world-class eCommerce organizations for consumer companies. His understanding of both digital marketing and operations made him an outstanding candidate for this position. Our team is excited to have an individual of his caliber who can help bring Lolë’s performance marketing strategy to new heights.”

As the vice president of digital omni-commerce, Rob will be leading efforts in consumer insights, testing supply chain-to-consumer models, improving online customer journeys, sustaining and growing Lolë’s retail brand, and more.

Previously, Rob spent three years with a boutique e-commerce agency, managing various online marketing initiatives and operational projects tailored for eCommerce retailers. After, at the online luxury fashion destination, he led the affiliate and email marketing channels supporting the overall online sales business. Most recently he led the digital vision for a multi-billion sports retail company, Decathlon Canada, with a focus on delivering a new scalable eCommerce platform for both online and app to merge products.

“My career has always placed me at the intersection of building fruitful relationships and delivering performance driven multimillion-dollar bottom-line growth,” said French. “Lolë has long been known for their drive to innovate within the marketspace, and it is an outstanding brand with a strong customer base. I couldn’t be more excited to join the Lolë team and work to ensure people can engage in an elevated retail experience.”

About Lolë

Lolë nurtures the body and mind with fun, modern, and beautifully designed active lifestyle wear that’s stylish enough to transition instantly from the studio to the street. Designed for active urban men and women, Lolë collections truly reflect a modern lifestyle, and turn consumption into investment by offering long-lasting, versatile clothing with real value. Lolë stands for Live Out Loud Every day. Born in Canada and still designed in Montreal, Quebec, Lolë clothing can be found at more than 1,500 retail outlets around the world, in Lolë Ateliers and online at

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