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Sep 20|Mongoose

Mongoose Resurrects Legendary Designs In Classics Collection

MADISON, Wis. (September 20, 2021) – Few bikes have defined a generation of innovation and design the way Mongoose’s iconic designs of the 1970’s and 1980’s did for BMX. The brand’s Supergoose and California Special inspired generations of cyclists with new technologies, unique styling, and the professional athletes who rode them. Today, Mongoose, a brand of Dorel Industries, Inc. (TSX: DII.B, DII. A), announces its Classics Collection that will resurrect two iconic designs by relaunching a special edition Supergoose and California Special, planned availability starting October 18, 2021 exclusively on www.mongoose.com.

“Mongoose remade these bikes in the spirit and heritage of the time period they were born, with frames designs, parts and colorways that mirror the look of the 1980s originals,” said Brian Baldis, Mongoose’s Director of Product Development. “It is an honor to pay homage to bike designs that played a big part in the BMX culture and the Mongoose brand decades ago.  We are thrilled to share them with generations of Mongoose fans.”

First launched by Mongoose in 1979, the Supergoose was one of the most iconic bikes of the 1980s. The new replica Supergoose was designed around the popular 1984 “loop-tail” frame. Like 1984 model, today’s Supergoose features 100% 4130 chromoly tubing and alloy drilled Pro Class Rims, unique to Mongoose. It will match the spec of its predecessor including Dia-Compe brakes and levers, Pro Class handlebars, and colorways inspired by the original models.

Mongoose’s new California Special is a tribute to the brand’s original design from 1983 that became famous for its proven reliability. Matching the spec from decades ago, today’s California Special includes a replica 1983-inspired frame design, distinct handlebar layout, Dia-Compe brakes and levers, and alloy Pro Class wheels wrapped in snake belly tires. It will also incorporate Mongoose’s Pro Series pads on the handlebars and top tube.

 

As a special treat to collectors, the bikes will also come in packaged in the 80s-inspired white litho-laminated box with classic Mongoose artwork. The Supergoose and California Special will retail for $549.99 and $449.99 respectively. The bikes will also be available in select countries where Mongoose bikes are sold.

 

With a deep brand heritage and hardcore retro audience, Mongoose has a multitude of options to consider for future Classics Collection launches. Mongoose already has plans to reflect on the famous 1986 Miniscoot freestyle scooter and bring the Miniscoot II to the lineup in early 2022. Building on the launch of these Classics, Mongoose will continue to seek inspiration from its vast library of legendary designs for upcoming “repops”.

 

For more information or media inquiries regarding Schwinn or Mongoose, please contact Annekë Efinger at anneke.efinger@backbone.media. For a med

ia kit with images, logos and vintage catalogs featuring original bikes, please visit here.

About Mongoose

Mongoose is a brand of Pacific Cycle, a division of Dorel Industries’ (TSX: DII.B, DII.A) Dorel Sports segment, encompassing several powerhouse brands, including Schwinn, Roadmaster, Pacific, and Kid Trax. Dorel Industries Inc. has annual sales of US$2.8 billion and employs approximately 8,200 people in facilities located in twenty-five countries worldwide.

 

For more than 45 years, Mongoose has been a world-class brand in BMX and action sports. After bursting onto the BMX scene in 1974 with the revolutionary MotoMag wheel, Mongoose remains a household name with an international fanbase thanks to our passion for designing stylish, durable bikes and scooters for riders of all ages and ability levels.  For more information, visit www.mongoose.com.

 

About Dorel

Dorel Industries Inc. (TSX: DII.B, DII.A) is a global organization, operating three distinct businesses in juvenile products, bicycles, and home products. Dorel’s strength lies in the diversity, innovation, and quality of its products as well as the superiority of its brands. Dorel Juvenile’s powerfully branded products include global brands Maxi-Cosi, Quinny, and Tiny Love, complemented by regional brands such as Safety 1st, Bébé Confort, Cosco, and Infanti. Dorel Sports brands include Cannondale, Schwinn, GT, Mongoose, Caloi, and IronHorse. Dorel Home, with its comprehensive e-commerce platform, markets a wide assortment of domestically produced and imported furniture. Dorel has annual sales of US$2.8 billion and employs approximately 8,200 people in facilities located in twenty-five countries worldwide.

 

About Backbone Media
Backbone Media targets, engages and inspires the active lifestyle market through public relations, media planning and buying, and social media. For more than 20 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and has consistently been named one of Outside magazine’s “Best Places to Work.” For more about Backbone Media, visit backbonemedia.net.

Annekë Efinger
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