Solo Stove Stokes the Flame with Backbone Media
SOUTHLAKE, Texas (June 17, 2020) – Solo Stove, designers of simple, ingenious solutions to make life easier, has teamed up with Backbone Media as its public relations agency of record. The Colorado-based active lifestyle agency will introduce Solo Stove’s new products to media and influencers, as well as introducing the brand’s beloved fire pit and camp stove product lines to new audiences.
Founded in 2010, Solo Stove began as a single, easy-to-use camp cooking stove that burned using natural wood as fuel. With a focus on customer needs and building high-quality products, Solo Stove has evolved to become a leading designer of outdoor fire pits, camp cooking stoves and accessories. The brand’s fire pits and stoves are sleek, smokeless and simple, making it easy for families and friends to gather around a fire.
“Our mission is to create products that spark meaningful connections and positive experiences,” said John Merris, Solo Stove CEO. “We treat our customers like family and want to simplify outdoor adventures, whether in a backyard or in the backcountry. We hope that our products will help people reconnect to what really matters.”
Solo Stove’s products incorporate a patented double-wall design that produces a “secondary burn” which eliminates smoke, reduces campfire smell and minimizes leftover ash. The brand currently has fire pits and camp stoves – each in three different sizes – and additionally offers accessories like roasting sticks, windscreens and cookware.
“Solo Stove makes the outdoors approachable”, said Nate Simmons, Backbone Media President. “Whether you’re a camper, backpacker, or simply want one for your own backyard, Solo Stoves are the future of outdoor campfires and cooking. With a shared passion for adventure and authenticity, we are excited to help introduce the brand to new audiences.”
About Solo Stove
About Backbone Media
Backbone Media targets, engages and inspires the active lifestyle market through public relations, media planning and buying, and social media. For more than 20 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and has consistently been named one of Outside magazine’s “Best Places to Work.” For more about Backbone Media, visit www.backbonemedia.net.