four-dots newsroom
Jan 29|VSSL

VSSL Elevates Outdoor Coffee Experience with JAVA Launch

ABBOTSFORD, British Columbia – Jan. 29, 2021 – VSSL, creator of unique and versatile outdoor gear systems, routed in the traditions of self-sufficiency and wilderness survival, today launched VSSL JAVA – a premium, ultra-durable, portable hand coffee grinder. The JAVA’s high-end construction and first-class components are designed to deliver exceptional coffee, no matter where the road may lead. Originally introduced via Kickstarter in August 2020, the JAVA surpassed its crowdfunding goal by 1,500 percent, and its official launch has been highly anticipated.

“We’re thrilled to finally bring the JAVA to market and to offer excellent coffee anywhere you may roam,” said Todd Weimer, Founder of VSSL. “After years of research, development, testing, and tweaking, we’ve finally produced a premium, unbreakable hand coffee grinder that will offer high-quality results to fuel you for what’s ahead.”

Though the JAVA was designed with caffeine-fueled adventure enthusiasts in mind, its durability, versatility of grind settings, and quality of components ensure it will gratify even the most particular of coffee aficionados. The JAVA’s best-in-class stainless steel burr blades and industry-leading ball bearings help retain the delicate flavors of coffee beans by cutting them to a uniform shape and size – ensuring users can extract the maximum flavor and aroma. The JAVA offers an adjustment dial with 50 distinct settings, so coffee purists can attain the optimal grind, whether preparing espresso, pour-over, or anything in between.

While very few hand grinders on the market offer such versatility and quality, none are built to take a beating like JAVA – developed with the rugged aircraft-grade aluminum construction of VSSL’s other signature products, ensuring it can withstand the toughest of elements. To optimize user experience, VSSL added features like a stowable, magnetized, ergonomic hand grip, and a never-before-seen “Clip and Flip” handle: a collapsible carabiner capable of withstanding loads up to 200 pounds, which easily flips into an extendable grinder handle.

“Whether you’re making coffee in your tent as you prepare for a summit, or in your hotel room as you prepare for a presentation, you can trust that the JAVA will help you thrive in the day ahead,” continued Weimer. “It’s time to elevate the quality of your adventures.”

The VSSL JAVA (MSRP: $145) is now available at select retailers and online at www.vsslgear.com.

###

About VSSL
An industry leader in outdoor survival and preparation, VSSL manufactures modern tools for the outdoors. VSSL makes ultra-compact, versatile gear kits of essential outdoor supplies, housed in sleek, waterproof, military-grade, and virtually indestructible “vessels”. Each unique VSSL offers an extremely compact and efficient way of transporting essentials, without compromising valuable pack space and weight. For more about VSSL, visit www.vsslgear.com.

Calvin Bond
CONTACT

Interested in learning more?

Let's connect.

SERVICES

Specializing in the intersection of paid and earned media.

See what we do

TEAM

We believe growth fuels opportunities for our employees and our partners.

See who we are

Please enter your name.

Please enter a valid email.

Please enter a company.


Select one Category | *Required

Please choose one category.


Select Services | *Required

Please choose at least one service.


Please enter a message.

BACK
01 / 05
01 / 05
NEXT

We look forward to learning more. A Backbone team member will follow up with you directly.

This site uses cookies. By using this site or closing this notice, you agree to our privacy policy and terms of use.