Specializing in the intersection of paid and earned media.

Public Relations

Even as the media world shifts, good ink is still gold. From outdoor industry heavyweights and craft beer brewers to fitness brands and natural food pioneers, we’ve turned brand stories and product buzz into significant media coverage that fuels growth. We’ve built PR relationships and editorial networks over two decades of trust and experience. Whether a founder profile or a product launch, an emerging trend or a nostalgic look back, we know how to shape, frame and pitch stories that resonate, create coverage and drive sales.

Brand Stories

Branded Content

Crisis Management

Event Marketing

Influencer Recruitment and Seeding

Media Trips

Press Releases

Press Tours

Product Placement


Talent Management


Backbone × Chaco media trip in Alaska. © Carson Brown.

Thank you so very much for all of the blood sweat and tears that went into making [the TINCUP Backcountry Adventure] truly incredible and one of a kind. The experience itself was 11/10, but what was most gratifying to see were the meaningful connections every single person in attendance made with the TINCUP brand.

Olivia Yacoub, TINCUP Whiskey

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A two-decade track record of fielding brand growth

See our work


An extended family drawn together by common passion for an active lifestyle

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We look forward to learning more. A Backbone team member will follow up with you directly.

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