four-dots projects
May 15|Yeti

Instagram Stories Drive YETI’s Holiday Season

YETI wanted to boost sales over the year-end gifting season by encouraging current customers to buy more of its products, while also raising purchase intent among prospective customers. YETI also wanted to create a campaign that would showcase the high quality that its brand stands for.


Instagram said it best: they created a case study based on Backbone’s holiday conversion campaign with YETI. Check it out at this link.

Instagram Stories Ad Placements
7:1 ROAS
Instagram + Facebook Platforms Combined
5:1 ROAS
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Gerber Center-Drive Launch

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